“My dad teaching me how to fish was one of the greatest investments he made in me because it was about so much more than just trying to catch fish. He would take me out on the boat after school and we would spend hours talking about sports, life, fishing, and faith. Those fishing trips and that time with him is the reason I am who I am today! I’ll forever cherish those memories and want to be sure that my kids one day will have the same memories and intentional investment that I had. Not only do I want that for my kids, but for all kids, which is why I started Generational Fisherman Co. Our goal is to inspire all fishermen to bring someone along with them for a greater purpose while fishing through our apparel, events, tournaments, fishing partner program, and fishing resources. We believe this great sport that we love can change the trajectory of someone’s life and hope you will join us on this mission and become a generational fisherman!”

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- Matthew Bryson